A worldwide leader in enterprise applications, SAP chose Bala to engineer their Global Marketing Headquarters on the top 5 floors the 10 Hudson Yards development. This space is home to many of SAP’s most innovative teams, including The AppHaus, SAP Next-Gen and University Alliances team, the Executive Briefing Center and Immersive Theater.
These unique spaces foster community, collaboration and innovation. The AppHaus is SAP’s newest customer-facing space which is visited by hundreds of people weekly and hosts various workshops. The Executive Briefing Center is a place for customers to engage with SAP senior executives and is made up of a multi-functional meeting spaces, executive dining room, an immersive theater and a terrace with panoramic views of New York City.
The Next-Gen floor features multiple maker spaces, broadcast studios for education and workshops, and is used for hosting large events. These purpose-built design thinking spaces integrate state-of-the-art systems to deliver flexible and connected spaces that are designed to meet the users needs. Power, connectivity and environmental comfort are distributed throughout the traditional office spaces, collaboration areas, meeting rooms, maker spaces, cafés and cafeteria so users can work effectively from whatever space inspires them most.